Reporting

Every sponsor gets proof their money worked — measured per sponsor, and split between physical and digital.

Club totals

All sponsors combined

402,900

Total sponsor impressions

£30,700

Estimated media value

3.4×

Average sponsor ROI

Reports auto-sent

Sponsor performance

Physical assets vs digital campaigns

Johnson Motors

Official Automotive Partner · £3,000 per season

Return on spend 4.1×Open sponsor

198,800

Total impressions

£12,300

Estimated media value

£15.09

Cost per thousand

Offer redemptions

Physical vs digital

Monthly impressions delivered

Physical assets

Pitch-side board impressions14,600

Matches with board visible11

Programme mentions9

Tannoy announcements22

Digital campaigns

Social impressions184,200

Video views41,700

Link clicks427

Sponsor page visits1,240

MatchFund's read on Johnson Motors

Digital is doing the heavy lifting here — the board delivers steady matchday reach, but sponsored posts drive 93% of total impressions and every measurable click.

MatchFund generated

“Every sponsor's monthly report is written and sent automatically on the 28th. Sponsors who receive a report renew 2.3× more often.”